FDA Proposes New Cigarette Warning Labeling

Today, the FDA unveiled 36 new proposed cigarette warning labels, many of which contain blunt language and graphic depictions of the effects of smoking.

These new labels are large – they would cover up to half of the surface area of the face of a given pack of cigarettes – and are being proposed pursuant to a change in the law in 2009 that gives the FDA the authority to regulate tobacco products.

Secretary of Health and Human Services, Kathleen Sebelius, remarked, “Today marks an important milestone in protecting our children and the health of the American public.” And according to FDA Commissioner Dr. Margaret Hamburg, “When the rule takes effect, the health consequences of smoking will be obvious every time someone picks up a pack of cigarettes.”