Posted On: March 25, 2009 by Derek T. Braslow

Consumer Alert: Acai Berry Scams

Have you heard of the acai berry? This dark-colored, grape-sized fruit, native to Central and South America, is gaining in mainstream popularity. The berry is increasingly being marketed and sold as a dietary supplement and as an added ingredient in fruit drinks, smoothies, ice creams, and sorbets.

Lately, the acai berry has been an internet sensation, and unscrupulous internet companies are cashing in. To be sure, the berry has healthy antioxidant and anti-inflammatory properties, just like blueberries and strawberries, for instance. However, the claims popping up on the internet – that the acai is a magic weight-loss agent, that it can prevent facial wrinkles and baldness, and even that it might prevent the development of cancer – are simply unfounded. Certain internet companies – like FWM Laboratories and Advanced Wellness Research, both located in Florida – are being accused of creating and manipulating internet blogs that advance such false claims in order to steer unsuspecting consumers to a variety of websites that sell the acai berry in supplement form. One of the more popular websites is FWM’s http://www.acaiberrydetox.com.

What’s worse is that some of these websites misleadingly suggest celebrity affiliations and offer “free” trials that turn out to be auto-renewing subscriptions with hefty fees. These scams made national headlines yesterday when cnn.com reported the story. CNN Report on Acai Berry Scams.

If you have been misled into purchasing acai berry supplements over the internet and you suffered economic loss or been injured in any way, please call our firm at (610) 941-4204 or visit our website at http://www.pbmattorneys.com. We want to hear your story, and we will help to determine whether or not you have a legal claim for damages.

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